Connected TV ad revenue worldwide 2014-2025
Connected TV advertising revenue worldwide added up to 22.8 billion U.S. dollars in 2022, marking an increase from the previous year's value of 18.1 billion.
Connected TV advertising revenue worldwide from 2014 to 2025 (in billion U.S. dollars)
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Other statistics that may interest you Connected TV advertising in the United States
Overview
4
- Premium Statistic Number of connected TV households in the U.S. 2019-2027
- Premium Statistic Connected TV penetration rate in the U.S. 2014-2023
- Premium Statistic Connected TV viewers in the U.S. 2023, by age group
- Premium Statistic Time spent watching no-cost streaming apps with ads in the U.S. 2023
Advertising spending
5
- Premium Statistic Digital video ad spend in the U.S. 2023, by type
- Premium Statistic CTV ad spend in the U.S. 2019-2027
- Premium Statistic Connected TV ad spend growth in the U.S. 2021-2027
- Premium Statistic Programmatic ad spend in the U.S. 2013-2023, by device
- Premium Statistic CTV retail media ad spend in the U.S. 2021-2025
Market leaders
3
Marketer usage
6
- Premium Statistic Top channels marketers planning to increase spend on in North America 2024
- Premium Statistic Shift of media budgets to OTT/CTV in the U.S. 2024, by medium
- Premium Statistic Top video ad types considered a must-buy by marketers in the U.S. 2024
- Premium Statistic Marketers reporting increase in sales since using CTV in North America 2023
- Premium Statistic Reasons for shifting ad spend to CTV/OTT in the U.S. 2023
- Premium Statistic Leading CTV advertising challenges in the U.S. 2023
Consumer insights
6
- Premium Statistic Connected TV programmatic advertising household reach in the U.S. 2022-2023
- Premium Statistic Top methods used to buy product/service after seeing TV ad U.S. 2023
- Premium Statistic CTV ad fraud in the U.S. Q3 2023
- Premium Statistic Digital video ad views in the U.S. 2020-2023, by device
- Premium Statistic Top ad preferences of CTV users in the U.S. 2024
- Premium Statistic Top reasons CTV users did not scan QR codes on ads in the U.S. 2023
Further Content: You might find this interesting as well
Statistics
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Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account
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Professional Account
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Statista. (June 10, 2024). Connected TV advertising revenue worldwide from 2014 to 2025 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1302511/connected-tv-ad-revenue-worldwide/
Statista. "Connected TV advertising revenue worldwide from 2014 to 2025 (in billion U.S. dollars)." Chart. June 10, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1302511/connected-tv-ad-revenue-worldwide/
Statista. (2024). Connected TV advertising revenue worldwide from 2014 to 2025 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1302511/connected-tv-ad-revenue-worldwide/
Statista. "Connected Tv Advertising Revenue Worldwide from 2014 to 2025 (in Billion U.S. Dollars)." Statista, Statista Inc., 10 Jun 2024, https://www.statista.com/statistics/1302511/connected-tv-ad-revenue-worldwide/
Statista, Connected TV advertising revenue worldwide from 2014 to 2025 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1302511/connected-tv-ad-revenue-worldwide/ (last visited December 21, 2024)
Connected TV advertising revenue worldwide from 2014 to 2025 (in billion U.S. dollars) [Graph], Statista, June 10, 2024. [Online]. Available: https://www.statista.com/statistics/1302511/connected-tv-ad-revenue-worldwide/