In response to a survey conducted in India in 2021, about 21 percent of the respondents who were marketing executives identified two chief hurdles to the practice of content marketing. The first was justifying the revenue impact of high social media spends, while the second was managing a growing variety of channels and audiences across several locations. Conversely, the role of IT in making decisions about marketing technology used by the company was a smaller concern.
Challenges of content marketing foreseen by marketers in India in 2021
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Octane Research. (December 13, 2021). Challenges of content marketing foreseen by marketers in India in 2021 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1302508/india-content-marketing-challenges/
Octane Research. "Challenges of content marketing foreseen by marketers in India in 2021." Chart. December 13, 2021. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1302508/india-content-marketing-challenges/
Octane Research. (2021). Challenges of content marketing foreseen by marketers in India in 2021. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1302508/india-content-marketing-challenges/
Octane Research. "Challenges of Content Marketing Foreseen by Marketers in India in 2021." Statista, Statista Inc., 13 Dec 2021, https://www.statista.com/statistics/1302508/india-content-marketing-challenges/
Octane Research, Challenges of content marketing foreseen by marketers in India in 2021 Statista, https://www.statista.com/statistics/1302508/india-content-marketing-challenges/ (last visited October 02, 2024)
Challenges of content marketing foreseen by marketers in India in 2021 [Graph], Octane Research, December 13, 2021. [Online]. Available: https://www.statista.com/statistics/1302508/india-content-marketing-challenges/