According to a survey conducted in the United States in March 2022, 41 percent of responding online users said that they would not be interested at all in virtually attending a live music event in the metaverse. Overall, 25 percent of Black adults said they were very interested in the idea, whilst 23 percent of respondents of Hispanic ethnicity said they were also very interested. Furthermore, white respondents showed the least interest in virtually attending an online music event in the metaverse, with 44 percent saying they were not at all interested.
Share of internet users in the United States who would be interested in virtually attending a live music event in the metaverse as of March 2022, by ethnicity
Characteristic
Very interested
Somewhat interested
Not very interested
Not interested at all
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Original question: "How interested would you be in participating in each of the following activities within a metaverse environment? Virtually attending a live concert using virtual reality technology".
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Morning Consult. (April 11, 2022). Share of internet users in the United States who would be interested in virtually attending a live music event in the metaverse as of March 2022, by ethnicity [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1302479/us-adults-virtually-attend-live-music-event-metaverse-ethnicity/
Morning Consult. "Share of internet users in the United States who would be interested in virtually attending a live music event in the metaverse as of March 2022, by ethnicity." Chart. April 11, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1302479/us-adults-virtually-attend-live-music-event-metaverse-ethnicity/
Morning Consult. (2022). Share of internet users in the United States who would be interested in virtually attending a live music event in the metaverse as of March 2022, by ethnicity. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1302479/us-adults-virtually-attend-live-music-event-metaverse-ethnicity/
Morning Consult. "Share of Internet Users in The United States Who Would Be Interested in Virtually Attending a Live Music Event in The Metaverse as of March 2022, by Ethnicity." Statista, Statista Inc., 11 Apr 2022, https://www.statista.com/statistics/1302479/us-adults-virtually-attend-live-music-event-metaverse-ethnicity/
Morning Consult, Share of internet users in the United States who would be interested in virtually attending a live music event in the metaverse as of March 2022, by ethnicity Statista, https://www.statista.com/statistics/1302479/us-adults-virtually-attend-live-music-event-metaverse-ethnicity/ (last visited August 24, 2024)
Share of internet users in the United States who would be interested in virtually attending a live music event in the metaverse as of March 2022, by ethnicity [Graph], Morning Consult, April 11, 2022. [Online]. Available: https://www.statista.com/statistics/1302479/us-adults-virtually-attend-live-music-event-metaverse-ethnicity/