Main content marketing formats India 2021

Published by
Tanushree Basuroy,
Jun 8, 2023
A survey conducted on digital marketing in India in 2021, indicated that social media was the most commonly used format of content marketing as reported by 22 percent of the respondents. Blogs and newsletters were the next most popular content marketing format. Contrariwise, only 7 percent of marketers reported using research reports and white papers for their content marketing strategies during this period.

Commonly used content marketing formats in India in 2021

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Release date

December 2021

Region

India

Survey time period

2021

Number of respondents

250+

Special properties

Chief marketing officers (CMOs), CEOs, founders, directors

Method of interview

Online survey

Supplementary notes

The original survey question asked was: "How do you deploy content marketing strategies for your business?"

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