A survey conducted on digital marketing in India in 2021, indicated that social media was the most commonly used format of content marketing as reported by 22 percent of the respondents. Blogs and newsletters were the next most popular content marketing format. Contrariwise, only 7 percent of marketers reported using research reports and white papers for their content marketing strategies during this period.
Commonly used content marketing formats in India in 2021
Characteristic
Share of respondents
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Octane Research. (December 13, 2021). Commonly used content marketing formats in India in 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1302473/india-major-content-marketing-formats/
Octane Research. "Commonly used content marketing formats in India in 2021." Chart. December 13, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1302473/india-major-content-marketing-formats/
Octane Research. (2021). Commonly used content marketing formats in India in 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1302473/india-major-content-marketing-formats/
Octane Research. "Commonly Used Content Marketing Formats in India in 2021." Statista, Statista Inc., 13 Dec 2021, https://www.statista.com/statistics/1302473/india-major-content-marketing-formats/
Octane Research, Commonly used content marketing formats in India in 2021 Statista, https://www.statista.com/statistics/1302473/india-major-content-marketing-formats/ (last visited August 24, 2024)
Commonly used content marketing formats in India in 2021 [Graph], Octane Research, December 13, 2021. [Online]. Available: https://www.statista.com/statistics/1302473/india-major-content-marketing-formats/