According to a survey conducted in the United States in March 2022, over half of all responding online users said that they would not be interested in purchasing virtual apparel for an avatar in the metaverse. Millennials reported they were the most likely to buy virtual apparel for their avatar, with 24 percent saying they were very interested in the idea. Overall, three-quarters of Baby Boomers were not at all interested in the idea, as well as 52 percent of Gen Z, and 36 percent of Gen Z.
Share of internet users in the United States who would be interested in purchasing apparel for a virtual avatar in the metaverse as of March 2022, by generation
Original question: "How interested would you be in participating in each of the following activities within a metaverse environment? Purchasing virtual apparel and footwear from your favorite brands for your virtual avatar".
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Morning Consult. (April 11, 2022). Share of internet users in the United States who would be interested in purchasing apparel for a virtual avatar in the metaverse as of March 2022, by generation [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1302454/us-adults-purchasing-apparel-for-an-avatar-metaverse-generation/
Morning Consult. "Share of internet users in the United States who would be interested in purchasing apparel for a virtual avatar in the metaverse as of March 2022, by generation." Chart. April 11, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1302454/us-adults-purchasing-apparel-for-an-avatar-metaverse-generation/
Morning Consult. (2022). Share of internet users in the United States who would be interested in purchasing apparel for a virtual avatar in the metaverse as of March 2022, by generation. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1302454/us-adults-purchasing-apparel-for-an-avatar-metaverse-generation/
Morning Consult. "Share of Internet Users in The United States Who Would Be Interested in Purchasing Apparel for a Virtual Avatar in The Metaverse as of March 2022, by Generation." Statista, Statista Inc., 11 Apr 2022, https://www.statista.com/statistics/1302454/us-adults-purchasing-apparel-for-an-avatar-metaverse-generation/
Morning Consult, Share of internet users in the United States who would be interested in purchasing apparel for a virtual avatar in the metaverse as of March 2022, by generation Statista, https://www.statista.com/statistics/1302454/us-adults-purchasing-apparel-for-an-avatar-metaverse-generation/ (last visited December 30, 2024)
Share of internet users in the United States who would be interested in purchasing apparel for a virtual avatar in the metaverse as of March 2022, by generation [Graph], Morning Consult, April 11, 2022. [Online]. Available: https://www.statista.com/statistics/1302454/us-adults-purchasing-apparel-for-an-avatar-metaverse-generation/
