U.S. adults attend metaverse music event by generation 2022

According to a survey conducted in the United States in March 2022, 41 percent of respondents said that they would not be interested at all in virtually attending a live music event in the metaverse. Overall, Millennials showed the most interest in attending a virtual music event in the metaverse, with 32 percent reporting to be somewhat interested, and 29 percent saying they were very interested in the idea. Although 32 percent of Generation Z stated to be somewhat interested, 30 percent said they were not at all interested in virtually attending music events in the metaverse. Those belonging to the Baby Boomer generation showed the least interest in such an online event.

Share of internet users in the United States who would be interested in virtually attending a live music event in the metaverse as of March 2022, by generation

Characteristic	Very interested	Somewhat interested	Not very interested	Not interested at all
All adults	18%	27%	14%	41%
Gen Z	24%	32%	14%	30%
Millennials	29%	32%	13%	27%
Gen X	16%	29%	17%	38%
Baby boomers	7%	18%	14%	61%

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Release date

April 2022

More information

Region

United States

Survey time period

March 3 to 5, 2022

Number of respondents

4,420 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: "How interested would you be in participating in each of the following activities within a metaverse environment? Virtually attending a live concert using virtual reality technology".

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