Among marketers who were surveyed in India in 2021, 27 percent stated that using content marketing as a strategy helped them engage newer audiences, with this being the highest share of responses. An increase in brand awareness was the second most popular benefit of content marketing reported by another 26 percent of respondents during the survey.
Reasons why marketers employ content marketing as a strategy in India in 2021
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Octane Research. (December 13, 2021). Reasons why marketers employ content marketing as a strategy in India in 2021 [Graph]. In Statista. Retrieved December 28, 2024, from https://www.statista.com/statistics/1302377/india-reasons-to-use-content-marketing/
Octane Research. "Reasons why marketers employ content marketing as a strategy in India in 2021." Chart. December 13, 2021. Statista. Accessed December 28, 2024. https://www.statista.com/statistics/1302377/india-reasons-to-use-content-marketing/
Octane Research. (2021). Reasons why marketers employ content marketing as a strategy in India in 2021. Statista. Statista Inc.. Accessed: December 28, 2024. https://www.statista.com/statistics/1302377/india-reasons-to-use-content-marketing/
Octane Research. "Reasons Why Marketers Employ Content Marketing as a Strategy in India in 2021." Statista, Statista Inc., 13 Dec 2021, https://www.statista.com/statistics/1302377/india-reasons-to-use-content-marketing/
Octane Research, Reasons why marketers employ content marketing as a strategy in India in 2021 Statista, https://www.statista.com/statistics/1302377/india-reasons-to-use-content-marketing/ (last visited December 28, 2024)
Reasons why marketers employ content marketing as a strategy in India in 2021 [Graph], Octane Research, December 13, 2021. [Online]. Available: https://www.statista.com/statistics/1302377/india-reasons-to-use-content-marketing/
