The growth rate of spending on digital advertising in Ukraine fluctuated over the period observed, reaching its highest in 2021. In 2022, the figure decreased significantly, experiencing a negative growth rate of 42 percent. The spending on digital ads in Ukraine was expected to increase by 20 percent in 2023.
Year-over-year growth rate of digital advertising spending in Ukraine from 2013 to 2023
Characteristic
Digital ad spend growth
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* Change in methodology. Prior to 2018, the figures represent the total digital advertising market growth; starting from 2018, the figures represent the growth rate of digital media advertising.
**Forecast.
The statistic has been compiled from several reports by the source.
Release date is the date of access.
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All-Ukrainian Advertising Coalition. (March 6, 2023). Year-over-year growth rate of digital advertising spending in Ukraine from 2013 to 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1302358/digital-advertising-spending-growth-rate-in-ukraine/
All-Ukrainian Advertising Coalition. "Year-over-year growth rate of digital advertising spending in Ukraine from 2013 to 2023." Chart. March 6, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1302358/digital-advertising-spending-growth-rate-in-ukraine/
All-Ukrainian Advertising Coalition. (2023). Year-over-year growth rate of digital advertising spending in Ukraine from 2013 to 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1302358/digital-advertising-spending-growth-rate-in-ukraine/
All-Ukrainian Advertising Coalition. "Year-over-year Growth Rate of Digital Advertising Spending in Ukraine from 2013 to 2023." Statista, Statista Inc., 6 Mar 2023, https://www.statista.com/statistics/1302358/digital-advertising-spending-growth-rate-in-ukraine/
All-Ukrainian Advertising Coalition, Year-over-year growth rate of digital advertising spending in Ukraine from 2013 to 2023 Statista, https://www.statista.com/statistics/1302358/digital-advertising-spending-growth-rate-in-ukraine/ (last visited August 24, 2024)
Year-over-year growth rate of digital advertising spending in Ukraine from 2013 to 2023 [Graph], All-Ukrainian Advertising Coalition, March 6, 2023. [Online]. Available: https://www.statista.com/statistics/1302358/digital-advertising-spending-growth-rate-in-ukraine/