Metaverse interest reasons businesses worldwide 2022

According to a March 2022 survey of companies from selected countries that have already invested in the metaverse, more than a third of responding businesses stated that their interest in the metaverse was piqued due to it "being the future". An additional 15.7 percent of respondents stated that their initial interest was derived from very good business opportunities.

Why did your business first start getting interested in the metaverse?

Characteristic	Share of respondents
For the data we can get out of it	17.65%
To be the first ones	17.65%
Because it's a trendy subject	8.82%
Because it's the future	36.27%
Because of how much companies invest in it	3.92%
Because of very good business opportunities	15.69%

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Release date

April 2022

More information

Region

Worldwide

Survey time period

February 24 to March 1, 2022

Number of respondents

200 respondents

Special properties

companies that have already invested in the metaverse; wider industry metrics may vary

Supplementary notes

Original question: "Why did your business start first start getting interested in metaverse?"

According to the source, "the surveyed companies came from Belgium, Germany, Spain, France, the United Kingdom, and the United States. We specifically targeted employed individuals above the age of 25 that occupied C-level positions such as executives, presidents, CEOs, board members, and senior management. The responses are anonymous."

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