According to a March 2022 survey of companies from selected countries that have already invested in the metaverse, almost a third of responding businesses stated that their metaverse investments took up approximately ten to 20 percent of their marketing or innovation budget. For 17 percent of businesses, metaverse projects were a priority investment.
How would you define the budget that your company invests in the metaverse?
Characteristic
Share of respondents
It's part of our priority investments
17%
It's less than 10% of our marketing/innovation budget
companies that have already invested in the metaverse; wider industry metrics may vary
Supplementary notes
Original question: "How would you define the budget that your company invest in the metaverse?"
According to the source, "the surveyed companies came from Belgium, Germany, Spain, France, the United Kingdom, and the United States. We specifically targeted employed individuals above the age of 25 that occupied C-level positions such as executives, presidents, CEOs, board members, and senior management. The responses are anonymous."
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Sortlist. (April 1, 2022). How would you define the budget that your company invests in the metaverse? [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1302215/metaverse-project-investment-budget-businesses/
Sortlist. "How would you define the budget that your company invests in the metaverse?." Chart. April 1, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1302215/metaverse-project-investment-budget-businesses/
Sortlist. (2022). How would you define the budget that your company invests in the metaverse?. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1302215/metaverse-project-investment-budget-businesses/
Sortlist. "How Would You Define The Budget That Your Company Invests in The Metaverse?." Statista, Statista Inc., 1 Apr 2022, https://www.statista.com/statistics/1302215/metaverse-project-investment-budget-businesses/
Sortlist, How would you define the budget that your company invests in the metaverse? Statista, https://www.statista.com/statistics/1302215/metaverse-project-investment-budget-businesses/ (last visited November 21, 2024)
How would you define the budget that your company invests in the metaverse? [Graph], Sortlist, April 1, 2022. [Online]. Available: https://www.statista.com/statistics/1302215/metaverse-project-investment-budget-businesses/
