According to a March 2022 survey of companies from selected countries that have already invested in the metaverse, almost 52 percent of responding businesses felt that customers were ready for the metaverse, highlighting the optimism regarding the business opportunity. However, almost a quarter of respondents stated that they only saw tech people being ready for the metaverse.
Do you think customers are ready for the metaverse?
companies that have already invested in the metaverse; wider industry metrics may vary
Supplementary notes
Original question: "Do you think customers are ready for the metaverse?"
According to the source, "the surveyed companies came from Belgium, Germany, Spain, France, the United Kingdom, and the United States. We specifically targeted employed individuals above the age of 25 that occupied C-level positions such as executives, presidents, CEOs, board members, and senior management. The responses are anonymous."
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Sortlist. (April 1, 2022). Do you think customers are ready for the metaverse? [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1302189/metaverse-business-target-audience-persona-global/
Sortlist. "Do you think customers are ready for the metaverse?." Chart. April 1, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1302189/metaverse-business-target-audience-persona-global/
Sortlist. (2022). Do you think customers are ready for the metaverse?. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1302189/metaverse-business-target-audience-persona-global/
Sortlist. "Do You Think Customers Are Ready for The Metaverse?." Statista, Statista Inc., 1 Apr 2022, https://www.statista.com/statistics/1302189/metaverse-business-target-audience-persona-global/
Sortlist, Do you think customers are ready for the metaverse? Statista, https://www.statista.com/statistics/1302189/metaverse-business-target-audience-persona-global/ (last visited October 02, 2024)
Do you think customers are ready for the metaverse? [Graph], Sortlist, April 1, 2022. [Online]. Available: https://www.statista.com/statistics/1302189/metaverse-business-target-audience-persona-global/
