According to a March 2021 analysis of the leading dating apps for iOS users, some of the most collected data points that could serve to potentially track users concerned the User ID or the Device ID connected to a given user. Mobile dating apps OkCupid and LOVOO also collected data points that might be useful to uncover users' purchase history and product interaction, while Bumble, Badoo, and Grindr were among the dating apps collecting data points potentially used with advertising data.
Number of data points that might be used to track iOS users by selected mobile dating apps as of March 2021, by category
data concering the 50 most downloaded dating apps in the Apple App store
Supplementary notes
According to the source: "based on the 32 types of data that the Apple Store lists. Apps from the Google Play Store might have different privacy settings."
Data used to track users are defined as data that may be used to track users across apps and websites owned by other companies (such as User ID and Device ID).
According to the source, sensitive information include data: "such as racial or ethnic data, sexual orientation, pregnancy or childbirth information, disability, religious or philosophical beliefs, trade union membership, political opinion, genetic information, or biometric data."
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SurfShark. (April 6, 2022). Number of data points that might be used to track iOS users by selected mobile dating apps as of March 2021, by category [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1302180/dating-apps-potential-data-tracking-ios/
SurfShark. "Number of data points that might be used to track iOS users by selected mobile dating apps as of March 2021, by category." Chart. April 6, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1302180/dating-apps-potential-data-tracking-ios/
SurfShark. (2022). Number of data points that might be used to track iOS users by selected mobile dating apps as of March 2021, by category. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1302180/dating-apps-potential-data-tracking-ios/
SurfShark. "Number of Data Points That Might Be Used to Track Ios Users by Selected Mobile Dating Apps as of March 2021, by Category." Statista, Statista Inc., 6 Apr 2022, https://www.statista.com/statistics/1302180/dating-apps-potential-data-tracking-ios/
SurfShark, Number of data points that might be used to track iOS users by selected mobile dating apps as of March 2021, by category Statista, https://www.statista.com/statistics/1302180/dating-apps-potential-data-tracking-ios/ (last visited November 22, 2024)
Number of data points that might be used to track iOS users by selected mobile dating apps as of March 2021, by category [Graph], SurfShark, April 6, 2022. [Online]. Available: https://www.statista.com/statistics/1302180/dating-apps-potential-data-tracking-ios/
