Metaverse target audiences according to companies worldwide 2022
According to a March 2022 survey of companies from selected countries that have already invested in the metaverse, most of the responding businesses saw big companies, men, and Gen Z as the target audience for their metaverse activities. In total, 11.3 percent of respondents stated that men were a metaverse target audience, compared to only 8.6 percent who stated the same about women. Additionally, big businesses were approximately 3 times more attractive than SMBs.
