How AI and chatbots can improve online marketing India 2021

In response to a survey conducted in India in 2021, about 21 percent of chief marketing officers and other such executives reported that the chief ways in which AI could be employed in online marketing was to boost sales, brand engagement, and to generate qualified leads. Other areas for AI usage within the sector included consumer research, product search and configuration, and customer service.

The development of AI in India

As the enhancement of technology and digital promotion becomes significantly important in marketing, India continues to explore the use of artificial intelligence (AI) in business endeavors. While the adoption of AI in marketing strategies in India is still in the exploration phase, industry experts hold a positive outlook on the usefulness of AI and its integration in the market. To optimize their creative performances and gain important insights on customer preferences and opinions, many companies tend to integrate chatbots and use AI as tools for their content creation in marketing. Although a large share of Indian AI companies consists of startups, the current industry forerunners are Tata Consultancy Services, Wipro, and Infosys.

AI on a global scale

In the last few years, the use of AI has become an integral part of marketing strategies around the world. Deeply embedded in the digital marketing landscape, tools like ChatGPT are used for drafting creative content and brainstorming. As the market value of AI in marketing is only expected to increase in the next few years, the influence of the technology is also forecasted to rise significantly. The United States, followed by the United Kingdom, is currently the country with the highest number of AI companies in the world.