According to a survey conducted among shoppers in 2021, 52 percent of the respondents in Thailand considered recommendations from influencers before making purchases on social media. In comparison, 29 percent of the respondents in Singapore reviewed influencer recommendations before shopping on social media platforms in 2021.
Share of social commerce shoppers who consider recommendations from influencers before purchasing in Southeast Asia in 2021, by selected country
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iKala. (October 13, 2021). Share of social commerce shoppers who consider recommendations from influencers before purchasing in Southeast Asia in 2021, by selected country [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1302132/sea-social-commerce-shoppers-who-consider-influencer-recommendations-by-country/
iKala. "Share of social commerce shoppers who consider recommendations from influencers before purchasing in Southeast Asia in 2021, by selected country." Chart. October 13, 2021. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1302132/sea-social-commerce-shoppers-who-consider-influencer-recommendations-by-country/
iKala. (2021). Share of social commerce shoppers who consider recommendations from influencers before purchasing in Southeast Asia in 2021, by selected country. Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1302132/sea-social-commerce-shoppers-who-consider-influencer-recommendations-by-country/
iKala. "Share of Social Commerce Shoppers Who Consider Recommendations from Influencers before Purchasing in Southeast Asia in 2021, by Selected Country." Statista, Statista Inc., 13 Oct 2021, https://www.statista.com/statistics/1302132/sea-social-commerce-shoppers-who-consider-influencer-recommendations-by-country/
iKala, Share of social commerce shoppers who consider recommendations from influencers before purchasing in Southeast Asia in 2021, by selected country Statista, https://www.statista.com/statistics/1302132/sea-social-commerce-shoppers-who-consider-influencer-recommendations-by-country/ (last visited December 20, 2024)
Share of social commerce shoppers who consider recommendations from influencers before purchasing in Southeast Asia in 2021, by selected country [Graph], iKala, October 13, 2021. [Online]. Available: https://www.statista.com/statistics/1302132/sea-social-commerce-shoppers-who-consider-influencer-recommendations-by-country/
