According to a survey conducted among shoppers in 2021, 52 percent of the respondents in Thailand considered recommendations from influencers before making purchases on social media. In comparison, 29 percent of the respondents in Singapore reviewed influencer recommendations before shopping on social media platforms in 2021.
Share of social commerce shoppers who consider recommendations from influencers before purchasing in Southeast Asia in 2021, by selected country
Characteristic
Share of respondents
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iKala. (October 13, 2021). Share of social commerce shoppers who consider recommendations from influencers before purchasing in Southeast Asia in 2021, by selected country [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1302132/sea-social-commerce-shoppers-who-consider-influencer-recommendations-by-country/
iKala. "Share of social commerce shoppers who consider recommendations from influencers before purchasing in Southeast Asia in 2021, by selected country." Chart. October 13, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1302132/sea-social-commerce-shoppers-who-consider-influencer-recommendations-by-country/
iKala. (2021). Share of social commerce shoppers who consider recommendations from influencers before purchasing in Southeast Asia in 2021, by selected country. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1302132/sea-social-commerce-shoppers-who-consider-influencer-recommendations-by-country/
iKala. "Share of Social Commerce Shoppers Who Consider Recommendations from Influencers before Purchasing in Southeast Asia in 2021, by Selected Country." Statista, Statista Inc., 13 Oct 2021, https://www.statista.com/statistics/1302132/sea-social-commerce-shoppers-who-consider-influencer-recommendations-by-country/
iKala, Share of social commerce shoppers who consider recommendations from influencers before purchasing in Southeast Asia in 2021, by selected country Statista, https://www.statista.com/statistics/1302132/sea-social-commerce-shoppers-who-consider-influencer-recommendations-by-country/ (last visited July 22, 2024)
Share of social commerce shoppers who consider recommendations from influencers before purchasing in Southeast Asia in 2021, by selected country [Graph], iKala, October 13, 2021. [Online]. Available: https://www.statista.com/statistics/1302132/sea-social-commerce-shoppers-who-consider-influencer-recommendations-by-country/
