Main online marketing channels India 2020

Published by
Tanushree Basuroy,
Jun 8, 2023
A survey sampling marketing professionals in India indicated that the leading marketing channel used in 2020 was social media, as reported by 85 percent of the respondents. This was followed by search and display marketing channels. Simultaneously, the growing popularity of influencer marketing as a digital marketing strategy was made evident by approximately 53 percent of the respondents.

Online marketing channels primarily used by marketers in India in 2020

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

December 2021

Region

India

Survey time period

2020

Number of respondents

250+

Special properties

Chief marketing officers (CMOs), CEOs, founders, directors

Method of interview

Online survey

Supplementary notes

The original survey question asked was: "In 2020, which of the following were your primary online marketing channels? (Select all that apply)".

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Digital marketing in India "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Digital marketing in India

Global outlook

5

Digital marketing overview

6

Key contributors

5

B2C marketing

6

AI in marketing

5

Further related statistics

10

Further Content: You might find this interesting as well

Statistics

Topics

Influencer marketing in IndiaSocial media usage in IndiaDigital advertising in IndiaDigital marketing in IndiaInfluencer marketing in Asia
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.
Menu