Main online marketing channels India 2020

Published by
Tanushree Basuroy,
Jun 8, 2023
A survey sampling marketing professionals in India indicated that the leading marketing channel used in 2020 was social media, as reported by 85 percent of the respondents. This was followed by search and display marketing channels. Simultaneously, the growing popularity of influencer marketing as a digital marketing strategy was made evident by approximately 53 percent of the respondents.

Online marketing channels primarily used by marketers in India in 2020

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Release date

December 2021

Region

India

Survey time period

2020

Number of respondents

250+

Special properties

Chief marketing officers (CMOs), CEOs, founders, directors

Method of interview

Online survey

Supplementary notes

The original survey question asked was: "In 2020, which of the following were your primary online marketing channels? (Select all that apply)".

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Influencer marketing in IndiaSocial media usage in IndiaDigital advertising in IndiaDigital marketing in IndiaInfluencer marketing in Asia
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