Leading shopping categories on social media SEA 2021

Published by Statista Research Department, Dec 10, 2024
According to a survey conducted among shoppers in Southeast Asia in 2021, 71 percent of the respondents shopped on social media platforms for clothes, apparel, and accessories. Furniture was the least popular category, with 18 percent of the respondents in Southeast Asia using social media to shop for it.

Leading shopping categories on social media platforms in Southeast Asia in 2021

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Release date

October 2021

Region

Asia

Survey time period

Q1 to Q2 2021

Number of respondents

1,600 shoppers and 23,600 business customers

Special properties

includes respondents from Singapore, Malaysia, the Philippines, and Thailand

Supplementary notes

Original question: "What do you buy on social media?"

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Statistics on " Online grocery shopping in the Asia-Pacific region "

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Other statistics that may interest you Online grocery shopping in the Asia-Pacific region

Overview

4

Segments

3

Usage

5

Brands

4

Consumer preferences

4

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Topics

Digital shopping behavior in EuropeOnline shopping behavior in the United StatesE-commerce returns in EuropeE-commerce in the European UnionOnline grocery shopping behavior
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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$199 USD
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$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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