According to a survey on Egyptian consumer behavior conducted after Ramadan and Eid al-Fitr 2021, the majority of the respondents researched their Ramadan purchases online. Generation X had a higher share of respondents getting information on their Ramadan purchases using their laptops (38 percent), in-stores (34 percent), and by talking to friends and families (31 percent) compared to younger generations.
Leading information channels to research about Ramadan shopping in Egypt as of June 2021, by generation
Characteristic
Generation Z
Millennials
Generation X
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Facebook. (April 12, 2022). Leading information channels to research about Ramadan shopping in Egypt as of June 2021, by generation [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1302006/egypt-research-channels-for-ramadan-purchases-by-generation/
Facebook. "Leading information channels to research about Ramadan shopping in Egypt as of June 2021, by generation." Chart. April 12, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1302006/egypt-research-channels-for-ramadan-purchases-by-generation/
Facebook. (2022). Leading information channels to research about Ramadan shopping in Egypt as of June 2021, by generation. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1302006/egypt-research-channels-for-ramadan-purchases-by-generation/
Facebook. "Leading Information Channels to Research about Ramadan Shopping in Egypt as of June 2021, by Generation." Statista, Statista Inc., 12 Apr 2022, https://www.statista.com/statistics/1302006/egypt-research-channels-for-ramadan-purchases-by-generation/
Facebook, Leading information channels to research about Ramadan shopping in Egypt as of June 2021, by generation Statista, https://www.statista.com/statistics/1302006/egypt-research-channels-for-ramadan-purchases-by-generation/ (last visited August 24, 2024)
Leading information channels to research about Ramadan shopping in Egypt as of June 2021, by generation [Graph], Facebook, April 12, 2022. [Online]. Available: https://www.statista.com/statistics/1302006/egypt-research-channels-for-ramadan-purchases-by-generation/