When comparing by subscription status the share of consumers in the United States who purchased from a mass merchant in 2022, it can be seen that Amazon and Walmart are on opposite ends of the spectrum. Just over 60 percent of the consumers who made a purchase at Amazon in the last month were subscribers, whereas nearly 60 percent of the consumers who made a purchase at Walmart were not.
Share of consumers who made a purchase at a mass merchant in the last month in the U.S. in 2022, by subscription status
Respondents were 47 years old on average, and 52 percent were female. Thirty-two percent of respondents had college degrees and 36 percent of respondents declared an annual income of more than 100,000 U.S. dollars. Additional proprietary data from PYMNTS was used for supplementary analysis.
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PYMNTS. (April 1, 2022). Share of consumers who made a purchase at a mass merchant in the last month in the U.S. in 2022, by subscription status [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1301984/consumers-purchasing-from-mass-merchant-by-subscription-status-united-states/
PYMNTS. "Share of consumers who made a purchase at a mass merchant in the last month in the U.S. in 2022, by subscription status." Chart. April 1, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1301984/consumers-purchasing-from-mass-merchant-by-subscription-status-united-states/
PYMNTS. (2022). Share of consumers who made a purchase at a mass merchant in the last month in the U.S. in 2022, by subscription status. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1301984/consumers-purchasing-from-mass-merchant-by-subscription-status-united-states/
PYMNTS. "Share of Consumers Who Made a Purchase at a Mass Merchant in The Last Month in The U.S. in 2022, by Subscription Status." Statista, Statista Inc., 1 Apr 2022, https://www.statista.com/statistics/1301984/consumers-purchasing-from-mass-merchant-by-subscription-status-united-states/
PYMNTS, Share of consumers who made a purchase at a mass merchant in the last month in the U.S. in 2022, by subscription status Statista, https://www.statista.com/statistics/1301984/consumers-purchasing-from-mass-merchant-by-subscription-status-united-states/ (last visited January 08, 2025)
Share of consumers who made a purchase at a mass merchant in the last month in the U.S. in 2022, by subscription status [Graph], PYMNTS, April 1, 2022. [Online]. Available: https://www.statista.com/statistics/1301984/consumers-purchasing-from-mass-merchant-by-subscription-status-united-states/
