When asked about the major hurdles to digitalizing their marketing companies, a majority of Indian CMOs, figuring over 32 percent attributed it to the perception of the return on investments by the organization's leadership. On the other hand, almost seven percent of the respondents reported that the question did not apply to their organizations.
Main challenges to the digital transformation of marketing companies in India in 2021
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Octane Research. (December 13, 2021). Main challenges to the digital transformation of marketing companies in India in 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1301931/india-challenges-of-digitalizing-marketing-agencies/
Octane Research. "Main challenges to the digital transformation of marketing companies in India in 2021." Chart. December 13, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1301931/india-challenges-of-digitalizing-marketing-agencies/
Octane Research. (2021). Main challenges to the digital transformation of marketing companies in India in 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1301931/india-challenges-of-digitalizing-marketing-agencies/
Octane Research. "Main Challenges to The Digital Transformation of Marketing Companies in India in 2021." Statista, Statista Inc., 13 Dec 2021, https://www.statista.com/statistics/1301931/india-challenges-of-digitalizing-marketing-agencies/
Octane Research, Main challenges to the digital transformation of marketing companies in India in 2021 Statista, https://www.statista.com/statistics/1301931/india-challenges-of-digitalizing-marketing-agencies/ (last visited August 24, 2024)
Main challenges to the digital transformation of marketing companies in India in 2021 [Graph], Octane Research, December 13, 2021. [Online]. Available: https://www.statista.com/statistics/1301931/india-challenges-of-digitalizing-marketing-agencies/