When asked about the major hurdles to digitalizing their marketing companies, a majority of Indian CMOs, figuring over 32 percent attributed it to the perception of the return on investments by the organization's leadership. On the other hand, almost seven percent of the respondents reported that the question did not apply to their organizations.
Main challenges to the digital transformation of marketing companies in India in 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Octane Research. (December 13, 2021). Main challenges to the digital transformation of marketing companies in India in 2021 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1301931/india-challenges-of-digitalizing-marketing-agencies/
Octane Research. "Main challenges to the digital transformation of marketing companies in India in 2021." Chart. December 13, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1301931/india-challenges-of-digitalizing-marketing-agencies/
Octane Research. (2021). Main challenges to the digital transformation of marketing companies in India in 2021. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1301931/india-challenges-of-digitalizing-marketing-agencies/
Octane Research. "Main Challenges to The Digital Transformation of Marketing Companies in India in 2021." Statista, Statista Inc., 13 Dec 2021, https://www.statista.com/statistics/1301931/india-challenges-of-digitalizing-marketing-agencies/
Octane Research, Main challenges to the digital transformation of marketing companies in India in 2021 Statista, https://www.statista.com/statistics/1301931/india-challenges-of-digitalizing-marketing-agencies/ (last visited January 08, 2025)
Main challenges to the digital transformation of marketing companies in India in 2021 [Graph], Octane Research, December 13, 2021. [Online]. Available: https://www.statista.com/statistics/1301931/india-challenges-of-digitalizing-marketing-agencies/
