According to a McKinsey survey conducted in China in October 2021, around 22 percent of respondents preferred to stay in boutique hotels (either Western-type or other). In total, nearly 56 percent of all respondents favored non-branded holiday accommodation, such as boutique hotels, homestays, or vacation rentals, over branded hotel chains.
Preferred types of non-branded hotels among respondents in China as of October 2021
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McKinsey & Company. (February 22, 2022). Preferred types of non-branded hotels among respondents in China as of October 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1301890/china-most-popular-types-of-non-branded-hotels/
McKinsey & Company. "Preferred types of non-branded hotels among respondents in China as of October 2021." Chart. February 22, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1301890/china-most-popular-types-of-non-branded-hotels/
McKinsey & Company. (2022). Preferred types of non-branded hotels among respondents in China as of October 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1301890/china-most-popular-types-of-non-branded-hotels/
McKinsey & Company. "Preferred Types of Non-branded Hotels among Respondents in China as of October 2021." Statista, Statista Inc., 22 Feb 2022, https://www.statista.com/statistics/1301890/china-most-popular-types-of-non-branded-hotels/
McKinsey & Company, Preferred types of non-branded hotels among respondents in China as of October 2021 Statista, https://www.statista.com/statistics/1301890/china-most-popular-types-of-non-branded-hotels/ (last visited December 22, 2024)
Preferred types of non-branded hotels among respondents in China as of October 2021 [Graph], McKinsey & Company, February 22, 2022. [Online]. Available: https://www.statista.com/statistics/1301890/china-most-popular-types-of-non-branded-hotels/
