Next leisure trip topic preference in China 2021

Published by Agne Blazyte, Jul 21, 2023
According to a McKinsey survey conducted in China in October 2021, an outdoor scenic trip destination was the most popular choice of a leisure travel experience among the respondents, with a 47 percent approval rate. The second most favored option was visiting culture and history sites.

Preferred leisure travel experiences among respondents in China as of October 2021

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Release date

February 2022

Region

China

Survey time period

October 15 to 22, 2021

Number of respondents

1,187 respondents

Age group

18-65 years

Special properties

based on top 3 answer choices; results weighted

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