A 2021 survey revealed that 27 percent of consumers worldwide used online reviews and ratings regularly in order to help make purchase decisions. Indonesian consumers were most likely to use online reviews and ratings to help with their purchase decisions, with 50 percent of respondents reporting so.
Share of consumers who regularly use online reviews and ratings to help with fashion purchase decisions as of November 2021, by country
Original question: "For the following products and services, which do you regularly use online reviews and ratings provided by other consumers to help you make a purchase decision on?"
Sampled respondents varied in count between 511 and 2,628 for each market.
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YouGov. (February 2, 2022). Share of consumers who regularly use online reviews and ratings to help with fashion purchase decisions as of November 2021, by country [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1301862/global-consumers-online-reviews-purchase-decisions/
YouGov. "Share of consumers who regularly use online reviews and ratings to help with fashion purchase decisions as of November 2021, by country." Chart. February 2, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1301862/global-consumers-online-reviews-purchase-decisions/
YouGov. (2022). Share of consumers who regularly use online reviews and ratings to help with fashion purchase decisions as of November 2021, by country. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1301862/global-consumers-online-reviews-purchase-decisions/
YouGov. "Share of Consumers Who Regularly Use Online Reviews and Ratings to Help with Fashion Purchase Decisions as of November 2021, by Country." Statista, Statista Inc., 2 Feb 2022, https://www.statista.com/statistics/1301862/global-consumers-online-reviews-purchase-decisions/
YouGov, Share of consumers who regularly use online reviews and ratings to help with fashion purchase decisions as of November 2021, by country Statista, https://www.statista.com/statistics/1301862/global-consumers-online-reviews-purchase-decisions/ (last visited January 08, 2025)
Share of consumers who regularly use online reviews and ratings to help with fashion purchase decisions as of November 2021, by country [Graph], YouGov, February 2, 2022. [Online]. Available: https://www.statista.com/statistics/1301862/global-consumers-online-reviews-purchase-decisions/
