In 2022, personal care products, cosmetics, and fragrances were popular products purchased over live commerce in Spain, regardless of age. Yet, a survey showed that adults between 35 and 44 years old were the most likely to buy in this category influenced by a live stream session, with more than 57 percent of Spanish respondents in this age range making such purchases. Of the other products listed, clothing/shoes and consumer electronics also had a large share of respondents in each age group.
Main products bought online following a live streaming session in Spain in 2022, by age group
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Main products bought online following a live streaming session in Spain in 2022, by age group
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Leading Question: "Q10. ¿Has comprado algo online porque lo has visto en una sesión de streaming en directo?"
In English: "Have you bought something online because you saw it on a live streaming session?"
Follow up: "Q11. Y, ¿qué has comprado?"
In English: "In case you bought something online because of or after attending a live streaming session, what did you buy?"
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YouGov Spain. (March 1, 2022). Main products bought online following a live streaming session in Spain in 2022, by age group [Graph]. In Statista. Retrieved April 28, 2025, from https://www.statista.com/statistics/1301817/main-products-purchased-online-live-stream-by-age/
YouGov Spain. "Main products bought online following a live streaming session in Spain in 2022, by age group." Chart. March 1, 2022. Statista. Accessed April 28, 2025. https://www.statista.com/statistics/1301817/main-products-purchased-online-live-stream-by-age/
YouGov Spain. (2022). Main products bought online following a live streaming session in Spain in 2022, by age group. Statista. Statista Inc.. Accessed: April 28, 2025. https://www.statista.com/statistics/1301817/main-products-purchased-online-live-stream-by-age/
YouGov Spain. "Main Products Bought Online following a Live Streaming Session in Spain in 2022, by Age Group." Statista, Statista Inc., 1 Mar 2022, https://www.statista.com/statistics/1301817/main-products-purchased-online-live-stream-by-age/
YouGov Spain, Main products bought online following a live streaming session in Spain in 2022, by age group Statista, https://www.statista.com/statistics/1301817/main-products-purchased-online-live-stream-by-age/ (last visited April 28, 2025)
Main products bought online following a live streaming session in Spain in 2022, by age group [Graph], YouGov Spain, March 1, 2022. [Online]. Available: https://www.statista.com/statistics/1301817/main-products-purchased-online-live-stream-by-age/
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