According to a 2022 survey, nearly 60 percent of Spanish women who shopped online after a live stream session reported buying products in the category of personal care, cosmetics, and fragrances. Meanwhile, about half of the men who used live commerce said they purchased consumer electronics.
Main products bought online following a live streaming session in Spain in 2022, by gender
Characteristic
Men
Women
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Leading Question: "Q10. ¿Has comprado algo online porque lo has visto en una sesión de streaming en directo?"
In English: "Have you bought something online because you saw it on a live streaming session?"
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YouGov Spain. (March 1, 2022). Main products bought online following a live streaming session in Spain in 2022, by gender [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1301807/main-products-purchased-online-live-stream-by-gender/
YouGov Spain. "Main products bought online following a live streaming session in Spain in 2022, by gender." Chart. March 1, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1301807/main-products-purchased-online-live-stream-by-gender/
YouGov Spain. (2022). Main products bought online following a live streaming session in Spain in 2022, by gender. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1301807/main-products-purchased-online-live-stream-by-gender/
YouGov Spain. "Main Products Bought Online following a Live Streaming Session in Spain in 2022, by Gender." Statista, Statista Inc., 1 Mar 2022, https://www.statista.com/statistics/1301807/main-products-purchased-online-live-stream-by-gender/
YouGov Spain, Main products bought online following a live streaming session in Spain in 2022, by gender Statista, https://www.statista.com/statistics/1301807/main-products-purchased-online-live-stream-by-gender/ (last visited July 22, 2024)
Main products bought online following a live streaming session in Spain in 2022, by gender [Graph], YouGov Spain, March 1, 2022. [Online]. Available: https://www.statista.com/statistics/1301807/main-products-purchased-online-live-stream-by-gender/