Main items purchased online in Spain after a live stream 2022

Published by
Stephanie Chevalier,
Aug 10, 2023
A survey conducted in Spain in 2022 revealed that the top products purchased online following a live streaming session were personal care products, such as cosmetics or fragrances, bought by almost half (48 percent) of respondents. Clothing or footwear came in second, acquired by 40 percent. Consumer electronics also followed closely behind while other products failed to hold their own.

Main products bought online following a live streaming session in Spain in 2022

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Release date

March 2022

Region

Spain

Survey time period

February 17 to 20, 2022

Number of respondents

182 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

Leading Question: "Q10. ¿Has comprado algo online porque lo has visto en una sesión de streaming en directo?"
In English: "Have you bought something online because you saw it on a live streaming session?"

Follow up: "Q11. Y, ¿qué has comprado?"
In English: "In case you bought something online because of or after attending a live streaming session, what did you buy?"

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