Spanish online shoppers interested in sending gifts post-mortem 2022, by age

Published by
Stephanie Chevalier,
Aug 8, 2023
According to a survey, buying gifts online to deliver to loved ones in the event of death appears to be a particularly appealing concept to younger Spanish consumers. Of online shoppers surveyed aged 18 to 24, nearly two-thirds (65 percent) expressed interest in this shopping option, while almost three-quarters of those between 25 and 34 said the same.

Share of online shoppers in Spain who would buy gifts to send to their loved ones after death in 2022, by age group

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Release date

March 2022

Region

Spain

Survey time period

February 17 to 20, 2022

Number of respondents

1,073*

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

* Representative of the country's population.

Question: "Q8. ¿Comprarías regalos online si pudieran entregarse a tus seres queridos en algún momento del futuro en caso de que murieras?"

In English: "Would you buy gifts online if you could deliver them to your loved-ones sometime in the future in case you die?"

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