TikTok has found in Latin America its most prolific place for expansion worldwide. In 2021, 30.2 percent of internet users in Mexico were using TikTok with a projected reach of 40.6 percent of online audiences in 2025. In the Latin American region as a whole, approximately 27.7 percent of online users accessed the social video app in 2021.
TikTok usage penetration in Latin America in 2021, 2022 and 2025, by country
internet users who access their TikTok account via any device at least once per month
Supplementary notes
*Forecast "Other countries" includes Anguilla, Antigua and Barbuda, Aruba, Bahamas, Barbados, Belize, Bolivia, Cayman Islands, Chile, Colombia, Costa Rica, Cuba, Dominica, Dominican Republic, Ecuador, El Salvador, Grenada, Guatemala, Guyana, Haiti, Honduras, Jamaica, Montserrat, Netherlands Antilles, Nicaragua, Panama, Paraguay, Peru, Saint-Barthelemy, Saint Kitts and Nevis, Saint Lucia, Saint Martin, Saint Vincent and the Grenadines, Suriname, Trinidad and Tobago, Turks and Caicos Islands, Uruguay, Venezuela, Virgin Islands (British), and Virgin Islands (US).
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eMarketer. (November 23, 2021). TikTok usage penetration in Latin America in 2021, 2022 and 2025, by country [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1301734/tiktok-user-reach-latin-america/
eMarketer. "TikTok usage penetration in Latin America in 2021, 2022 and 2025, by country." Chart. November 23, 2021. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1301734/tiktok-user-reach-latin-america/
eMarketer. (2021). TikTok usage penetration in Latin America in 2021, 2022 and 2025, by country. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1301734/tiktok-user-reach-latin-america/
eMarketer. "Tiktok Usage Penetration in Latin America in 2021, 2022 and 2025, by Country." Statista, Statista Inc., 23 Nov 2021, https://www.statista.com/statistics/1301734/tiktok-user-reach-latin-america/
eMarketer, TikTok usage penetration in Latin America in 2021, 2022 and 2025, by country Statista, https://www.statista.com/statistics/1301734/tiktok-user-reach-latin-america/ (last visited December 31, 2024)
TikTok usage penetration in Latin America in 2021, 2022 and 2025, by country [Graph], eMarketer, November 23, 2021. [Online]. Available: https://www.statista.com/statistics/1301734/tiktok-user-reach-latin-america/
