The global live event industry faced a challenging year in 2020 as the coronavirus outbreak created restrictions on mass gatherings and public events. Based on ticket sales, user figures fell across all event types in 2020, with only a slight recovery in 2021 as the pandemic continued. Sports events faired better than others, with around 285 million users globally in 2021. Users of sports events were also expected to return to pre-pandemic levels in 2022.
Forecast number of live event ticket purchasers worldwide from 2017 to 2024, by category
(in millions)
The calculation is based on Statista Digital Market Outlook figures for digital ticket sales within the relevant event categories, primary market research data from the Statista Global Consumer survey is used to calculate the offline ticket sales for the relevant markets. Gaps within the data for theater and comedy events were complimented applying statistical analysis as regression analysis and research for external sources.
Bias due to regional differences in online penetration and price differences were avoided by including the share of the online population as well as the big mac index into the Modelling approach.
Music events include concerts, music festivals, musicals, music shows, and opera.
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Statista. (July 20, 2022). Forecast number of live event ticket purchasers worldwide from 2017 to 2024, by category (in millions) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1301721/live-event-users-worldwide-by-category/
Statista. "Forecast number of live event ticket purchasers worldwide from 2017 to 2024, by category (in millions) ." Chart. July 20, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1301721/live-event-users-worldwide-by-category/
Statista. (2022). Forecast number of live event ticket purchasers worldwide from 2017 to 2024, by category (in millions) . Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1301721/live-event-users-worldwide-by-category/
Statista. "Forecast Number of Live Event Ticket Purchasers Worldwide from 2017 to 2024, by Category (in Millions) ." Statista, Statista Inc., 20 Jul 2022, https://www.statista.com/statistics/1301721/live-event-users-worldwide-by-category/
Statista, Forecast number of live event ticket purchasers worldwide from 2017 to 2024, by category (in millions) Statista, https://www.statista.com/statistics/1301721/live-event-users-worldwide-by-category/ (last visited November 22, 2024)
Forecast number of live event ticket purchasers worldwide from 2017 to 2024, by category (in millions) [Graph], Statista, July 20, 2022. [Online]. Available: https://www.statista.com/statistics/1301721/live-event-users-worldwide-by-category/
