Share of U.S. SVOD viewers who subscribed to view specific content 2020-2024

Share of SVOD users signing up for a service to watch a specific show in the United States from 2020 to 2024

CharacteristicShare of respondents
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Statistic: Share of SVOD users signing up for a service to watch a specific show in the United States from 2020 to 2024
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Source

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In cooperation with

Hub Entertainment Research

Release date

March 2024

Region

United States

Survey time period

2020 to 2024

Number of respondents

1,600 respondents

Age group

16-74 years

Special properties

TV consumers with broadband access who watched at least one hour of TV per week

Supplementary notes

Original survey question: Have you signed up for a service in the past year to watch a specific show?

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Subscription video-on-demand market in the United States

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Overview

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Content

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Demographics

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User behavior

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Churn

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