Share of U.S. SVOD viewers who subscribed to view specific content 2020-2024

Published by
Julia Stoll
,
Mar 27, 2024

Based on the most recent survey among U.S. television viewers, it is becoming more common to sign up for a subscription video-on-demand (SVOD) service to watch one specific show. In 2024, the share of U.S. SVOD viewers who subscribed to view specific content amounted to 39 percent, as adding a new service to have access to a specific piece of desirable content becomes the norm.

Share of SVOD users signing up for a service to watch a specific show in the United States from 2020 to 2024

CharacteristicShare of respondents
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Statistic: Share of SVOD users signing up for a service to watch a specific show in the United States from 2020 to 2024

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Source

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Hub Entertainment Research

Release date

March 2024

Region

United States

Survey time period

2020 to 2024

Number of respondents

1,600 respondents

Age group

16-74 years

Special properties

TV consumers with broadband access who watched at least one hour of TV per week

Supplementary notes

Original survey question: Have you signed up for a service in the past year to watch a specific show?

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