Based on the most recent survey among U.S. television viewers, it is becoming more common to sign up for a subscription video-on-demand (SVOD) service to watch one specific show. In 2024, the share of U.S. SVOD viewers who subscribed to view specific content amounted to 39 percent, as adding a new service to have access to a specific piece of desirable content becomes the norm.
Share of SVOD users signing up for a service to watch a specific show in the United States from 2020 to 2024
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Hub Entertainment Research. (March 12, 2024). Share of SVOD users signing up for a service to watch a specific show in the United States from 2020 to 2024 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1301704/share-svod-users-who-subscribe-to-view-specific-content/
Hub Entertainment Research. "Share of SVOD users signing up for a service to watch a specific show in the United States from 2020 to 2024." Chart. March 12, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1301704/share-svod-users-who-subscribe-to-view-specific-content/
Hub Entertainment Research. (2024). Share of SVOD users signing up for a service to watch a specific show in the United States from 2020 to 2024. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1301704/share-svod-users-who-subscribe-to-view-specific-content/
Hub Entertainment Research. "Share of Svod Users Signing up for a Service to Watch a Specific Show in The United States from 2020 to 2024." Statista, Statista Inc., 12 Mar 2024, https://www.statista.com/statistics/1301704/share-svod-users-who-subscribe-to-view-specific-content/
Hub Entertainment Research, Share of SVOD users signing up for a service to watch a specific show in the United States from 2020 to 2024 Statista, https://www.statista.com/statistics/1301704/share-svod-users-who-subscribe-to-view-specific-content/ (last visited December 30, 2024)
Share of SVOD users signing up for a service to watch a specific show in the United States from 2020 to 2024 [Graph], Hub Entertainment Research, March 12, 2024. [Online]. Available: https://www.statista.com/statistics/1301704/share-svod-users-who-subscribe-to-view-specific-content/
