As of February 2022, television viewers in the U.S. aged 35 and older preferred a mixture of subscription video-on-demand (SVOD) services as well as traditional television stations as their main sources of television viewing. Consumers in this age group showed a stronger preference for SVOD services, specifically Netflix, in 2022 than in the previous year; Netflix moved from the number three to the number one of the most preferred networks. Amazon Prime Video replaced ESPN as the last of the top five sources among American viewers in this demographic.
Most essential TV and video sources for consumers aged 35 and over in the United States as of February 2022
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Hub Entertainment Research. (March 17, 2022). Most essential TV and video sources for consumers aged 35 and over in the United States as of February 2022 [Graph]. In Statista. Retrieved January 10, 2025, from https://www.statista.com/statistics/1301685/most-essential-tv-sources-us-35-plus/
Hub Entertainment Research. "Most essential TV and video sources for consumers aged 35 and over in the United States as of February 2022." Chart. March 17, 2022. Statista. Accessed January 10, 2025. https://www.statista.com/statistics/1301685/most-essential-tv-sources-us-35-plus/
Hub Entertainment Research. (2022). Most essential TV and video sources for consumers aged 35 and over in the United States as of February 2022. Statista. Statista Inc.. Accessed: January 10, 2025. https://www.statista.com/statistics/1301685/most-essential-tv-sources-us-35-plus/
Hub Entertainment Research. "Most Essential Tv and Video Sources for Consumers Aged 35 and over in The United States as of February 2022." Statista, Statista Inc., 17 Mar 2022, https://www.statista.com/statistics/1301685/most-essential-tv-sources-us-35-plus/
Hub Entertainment Research, Most essential TV and video sources for consumers aged 35 and over in the United States as of February 2022 Statista, https://www.statista.com/statistics/1301685/most-essential-tv-sources-us-35-plus/ (last visited January 10, 2025)
Most essential TV and video sources for consumers aged 35 and over in the United States as of February 2022 [Graph], Hub Entertainment Research, March 17, 2022. [Online]. Available: https://www.statista.com/statistics/1301685/most-essential-tv-sources-us-35-plus/
