March Madness is the NCAA Division I men's college basketball tournament that, as the name suggests, takes place every March. In a 2022 survey, 35 percent of respondents stated that they intended to watch the tournament, an increase of six percent on the previous year.
Viewership intention of March Madness in the United States from 2017 to 2023
Characteristic
Share of respondents
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Morning Consult. (March 14, 2023). Viewership intention of March Madness in the United States from 2017 to 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1301673/march-madness-viewing-intent/
Morning Consult. "Viewership intention of March Madness in the United States from 2017 to 2023." Chart. March 14, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1301673/march-madness-viewing-intent/
Morning Consult. (2023). Viewership intention of March Madness in the United States from 2017 to 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1301673/march-madness-viewing-intent/
Morning Consult. "Viewership Intention of March Madness in The United States from 2017 to 2023." Statista, Statista Inc., 14 Mar 2023, https://www.statista.com/statistics/1301673/march-madness-viewing-intent/
Morning Consult, Viewership intention of March Madness in the United States from 2017 to 2023 Statista, https://www.statista.com/statistics/1301673/march-madness-viewing-intent/ (last visited September 01, 2024)
Viewership intention of March Madness in the United States from 2017 to 2023 [Graph], Morning Consult, March 14, 2023. [Online]. Available: https://www.statista.com/statistics/1301673/march-madness-viewing-intent/