As of August 2021, only 44 percent of mobile gamers in the United States were likely to spend less money on mobile gaming apps if they observed stereotypical or clichéd representations on ads for the feature titles. Female and nonbinary gamers had a similar low level of rejection to this type of advertising. The matter was more important for LGBTQ+ gamers, who would more easily driven away from online games with stereotypical advertising.
Mobile gamers in the United States who are likely to spend less money on a game if they saw stereotypical or clichéd representation in mobile game ads as of August 2021
who play mobile games for at least 3-4 hours per week
Method of interview
Online survey
Supplementary notes
Original statement: "Percentage of mobile gamers in the United States who say that if they saw stereotypical/clichéd representation in mobile game advertising they would spend less money on the game."
Mobile gamer definition: play 3+ hours gaming per week and at least some games played have human characters.
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Meta Platforms (Facebook IQ). (December 16, 2021). Mobile gamers in the United States who are likely to spend less money on a game if they saw stereotypical or clichéd representation in mobile game ads as of August 2021 [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1301645/likelihood-less-money-stereotypical-mobile-gaming-ad-usa/
Meta Platforms (Facebook IQ). "Mobile gamers in the United States who are likely to spend less money on a game if they saw stereotypical or clichéd representation in mobile game ads as of August 2021." Chart. December 16, 2021. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1301645/likelihood-less-money-stereotypical-mobile-gaming-ad-usa/
Meta Platforms (Facebook IQ). (2021). Mobile gamers in the United States who are likely to spend less money on a game if they saw stereotypical or clichéd representation in mobile game ads as of August 2021. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1301645/likelihood-less-money-stereotypical-mobile-gaming-ad-usa/
Meta Platforms (Facebook IQ). "Mobile Gamers in The United States Who Are Likely to Spend Less Money on a Game If They Saw Stereotypical or Clichéd Representation in Mobile Game Ads as of August 2021." Statista, Statista Inc., 16 Dec 2021, https://www.statista.com/statistics/1301645/likelihood-less-money-stereotypical-mobile-gaming-ad-usa/
Meta Platforms (Facebook IQ), Mobile gamers in the United States who are likely to spend less money on a game if they saw stereotypical or clichéd representation in mobile game ads as of August 2021 Statista, https://www.statista.com/statistics/1301645/likelihood-less-money-stereotypical-mobile-gaming-ad-usa/ (last visited December 24, 2024)
Mobile gamers in the United States who are likely to spend less money on a game if they saw stereotypical or clichéd representation in mobile game ads as of August 2021 [Graph], Meta Platforms (Facebook IQ), December 16, 2021. [Online]. Available: https://www.statista.com/statistics/1301645/likelihood-less-money-stereotypical-mobile-gaming-ad-usa/
