As of August 2021, only half of mobile gamers in the United States were more likely to download a mobile game if the ad for its title featured a diverse set of characters. More diverse and representative advertising for mobile gaming was most important for gamers who identified as coming from a diverse background, while its importance remained fairly the same for the other groups surveyed and even less important for respondents identified as women and nonbinary.
Mobile gamers in the United States likely to download a mobile game when an ad features a diverse set of characters as of August 2021
who play mobile games for at least 3-4 hours per week
Method of interview
Online survey
Supplementary notes
Original statement: "percentage of US mobile gamers who say that when an ad features a diverse set of characters they are likely to download the mobile game."
Mobile gamer definition: play 3+ hours gaming per week and at least some games played have human characters.
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Meta Platforms (Favebook IQ). (December 16, 2021). Mobile gamers in the United States likely to download a mobile game when an ad features a diverse set of characters as of August 2021 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1301633/likelihood-download-mobile-gaming-diverse-ad-usa/
Meta Platforms (Favebook IQ). "Mobile gamers in the United States likely to download a mobile game when an ad features a diverse set of characters as of August 2021." Chart. December 16, 2021. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1301633/likelihood-download-mobile-gaming-diverse-ad-usa/
Meta Platforms (Favebook IQ). (2021). Mobile gamers in the United States likely to download a mobile game when an ad features a diverse set of characters as of August 2021. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1301633/likelihood-download-mobile-gaming-diverse-ad-usa/
Meta Platforms (Favebook IQ). "Mobile Gamers in The United States Likely to Download a Mobile Game When An Ad Features a Diverse Set of Characters as of August 2021." Statista, Statista Inc., 16 Dec 2021, https://www.statista.com/statistics/1301633/likelihood-download-mobile-gaming-diverse-ad-usa/
Meta Platforms (Favebook IQ), Mobile gamers in the United States likely to download a mobile game when an ad features a diverse set of characters as of August 2021 Statista, https://www.statista.com/statistics/1301633/likelihood-download-mobile-gaming-diverse-ad-usa/ (last visited January 09, 2025)
Mobile gamers in the United States likely to download a mobile game when an ad features a diverse set of characters as of August 2021 [Graph], Meta Platforms (Favebook IQ), December 16, 2021. [Online]. Available: https://www.statista.com/statistics/1301633/likelihood-download-mobile-gaming-diverse-ad-usa/
