According to a July 2023 survey among U.S. consumers, awareness of free ad-supported streaming television (FAST) brands increased in recent years, with Tubi being the most recognizable by around 79 percent of consumers. The Roku Channel came second, with 71 percent of respondents being aware of the platform.
Consumer awareness of selected free ad-supported streaming television (FAST) services in the United States from 2021 to 2023
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Whip Media. (November 1, 2023). Consumer awareness of selected free ad-supported streaming television (FAST) services in the United States from 2021 to 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1301554/consumer-awareness-and-familiarity-with-fast-services-us/
Whip Media. "Consumer awareness of selected free ad-supported streaming television (FAST) services in the United States from 2021 to 2023." Chart. November 1, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1301554/consumer-awareness-and-familiarity-with-fast-services-us/
Whip Media. (2023). Consumer awareness of selected free ad-supported streaming television (FAST) services in the United States from 2021 to 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1301554/consumer-awareness-and-familiarity-with-fast-services-us/
Whip Media. "Consumer Awareness of Selected Free Ad-supported Streaming Television (Fast) Services in The United States from 2021 to 2023." Statista, Statista Inc., 1 Nov 2023, https://www.statista.com/statistics/1301554/consumer-awareness-and-familiarity-with-fast-services-us/
Whip Media, Consumer awareness of selected free ad-supported streaming television (FAST) services in the United States from 2021 to 2023 Statista, https://www.statista.com/statistics/1301554/consumer-awareness-and-familiarity-with-fast-services-us/ (last visited December 21, 2024)
Consumer awareness of selected free ad-supported streaming television (FAST) services in the United States from 2021 to 2023 [Graph], Whip Media, November 1, 2023. [Online]. Available: https://www.statista.com/statistics/1301554/consumer-awareness-and-familiarity-with-fast-services-us/
