According to a recent survey conducted in Vietnam by Decision Lab in 2022, most online shoppers bought products from shops they were already familiar with on all platforms, as stated by almost 70 percent of the respondents. Celebrity and KOLs as sellers were much more popular on TikTok and Instagram than on other studied platforms.
Most popular types of sellers that online shoppers have bought products from on social media in Vietnam in 2022, by platform
Characteristic
Facebook
Instagram
Zalo
TikTok
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Decision Lab. (April 5, 2022). Most popular types of sellers that online shoppers have bought products from on social media in Vietnam in 2022, by platform [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1301544/vietnam-sellers-that-online-shoppers-have-bought-products-from-on-social-commerce-by-platform/
Decision Lab. "Most popular types of sellers that online shoppers have bought products from on social media in Vietnam in 2022, by platform." Chart. April 5, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1301544/vietnam-sellers-that-online-shoppers-have-bought-products-from-on-social-commerce-by-platform/
Decision Lab. (2022). Most popular types of sellers that online shoppers have bought products from on social media in Vietnam in 2022, by platform. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1301544/vietnam-sellers-that-online-shoppers-have-bought-products-from-on-social-commerce-by-platform/
Decision Lab. "Most Popular Types of Sellers That Online Shoppers Have Bought Products from on Social Media in Vietnam in 2022, by Platform." Statista, Statista Inc., 5 Apr 2022, https://www.statista.com/statistics/1301544/vietnam-sellers-that-online-shoppers-have-bought-products-from-on-social-commerce-by-platform/
Decision Lab, Most popular types of sellers that online shoppers have bought products from on social media in Vietnam in 2022, by platform Statista, https://www.statista.com/statistics/1301544/vietnam-sellers-that-online-shoppers-have-bought-products-from-on-social-commerce-by-platform/ (last visited August 24, 2024)
Most popular types of sellers that online shoppers have bought products from on social media in Vietnam in 2022, by platform [Graph], Decision Lab, April 5, 2022. [Online]. Available: https://www.statista.com/statistics/1301544/vietnam-sellers-that-online-shoppers-have-bought-products-from-on-social-commerce-by-platform/