Most popular product categories on social commerce Vietnam 2022, by platform

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
According to a survey conducted by Decision Lab in Vietnam in 2022, fashion was the most purchased category on Facebook commerce, as stated by 56 percent of the respondents. Fashion was also the most popular product to be bought on other social commerce platforms such as Instagram, Zalo, and TikTok.

Leading product categories to be bought on social media in Vietnam in 2022, by platform

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

April 2022

Region

Vietnam

Survey time period

March 2022

Number of respondents

999 respondents

Supplementary notes

Original question: "What kinds of goods do you often purchase via social media? Choose all that apply."

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Social commerce in Latin America "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Social commerce in Latin America

Overview

6

Discovery and research

6

Brazil

8

Mexico

4

Colombia

4

Further related statistics

10

Further Content: You might find this interesting as well

Statistics

Topics

E-commerce in VietnamFintech in VietnamSocial media in VietnamSocial commerce in Vietnam Digital payments in Vietnam
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.