In 2024, advertising spending in Canada will amount to an estimated 22.09 billion Canadian dollars, up 7.6 percent from 20.53 billion dollars a year earlier. The digital ad subsegment alone will attract 16.19 billion dollars (or about 71.7 percent) of the 2024 total, according to the source's projections. The annual figures were forecast to continue to expand, collectively exceeding 27.5 billion dollars by 2028.
Traditional and digital media advertising spending in Canada from 2023 to 2028
(in billion Canadian dollars)
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Statista. (May 31, 2024). Traditional and digital media advertising spending in Canada from 2023 to 2028 (in billion Canadian dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1301540/traditional-and-digital-ad-spend-canada/
Statista. "Traditional and digital media advertising spending in Canada from 2023 to 2028 (in billion Canadian dollars)." Chart. May 31, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1301540/traditional-and-digital-ad-spend-canada/
Statista. (2024). Traditional and digital media advertising spending in Canada from 2023 to 2028 (in billion Canadian dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1301540/traditional-and-digital-ad-spend-canada/
Statista. "Traditional and Digital Media Advertising Spending in Canada from 2023 to 2028 (in Billion Canadian Dollars)." Statista, Statista Inc., 31 May 2024, https://www.statista.com/statistics/1301540/traditional-and-digital-ad-spend-canada/
Statista, Traditional and digital media advertising spending in Canada from 2023 to 2028 (in billion Canadian dollars) Statista, https://www.statista.com/statistics/1301540/traditional-and-digital-ad-spend-canada/ (last visited December 22, 2024)
Traditional and digital media advertising spending in Canada from 2023 to 2028 (in billion Canadian dollars) [Graph], Statista, May 31, 2024. [Online]. Available: https://www.statista.com/statistics/1301540/traditional-and-digital-ad-spend-canada/
