In 2024, advertising spending in Canada will amount to an estimated 22.09 billion Canadian dollars, up 7.6 percent from 20.53 billion dollars a year earlier. The digital ad subsegment alone will attract 16.19 billion dollars (or about 71.7 percent) of the 2024 total, according to the source's projections. The annual figures were forecast to continue to expand, collectively exceeding 27.5 billion dollars by 2028.
Traditional and digital media advertising spending in Canada from 2023 to 2028
(in billion Canadian dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (May 31, 2024). Traditional and digital media advertising spending in Canada from 2023 to 2028 (in billion Canadian dollars) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1301540/traditional-and-digital-ad-spend-canada/
Statista. "Traditional and digital media advertising spending in Canada from 2023 to 2028 (in billion Canadian dollars)." Chart. May 31, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1301540/traditional-and-digital-ad-spend-canada/
Statista. (2024). Traditional and digital media advertising spending in Canada from 2023 to 2028 (in billion Canadian dollars). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1301540/traditional-and-digital-ad-spend-canada/
Statista. "Traditional and Digital Media Advertising Spending in Canada from 2023 to 2028 (in Billion Canadian Dollars)." Statista, Statista Inc., 31 May 2024, https://www.statista.com/statistics/1301540/traditional-and-digital-ad-spend-canada/
Statista, Traditional and digital media advertising spending in Canada from 2023 to 2028 (in billion Canadian dollars) Statista, https://www.statista.com/statistics/1301540/traditional-and-digital-ad-spend-canada/ (last visited November 21, 2024)
Traditional and digital media advertising spending in Canada from 2023 to 2028 (in billion Canadian dollars) [Graph], Statista, May 31, 2024. [Online]. Available: https://www.statista.com/statistics/1301540/traditional-and-digital-ad-spend-canada/
