Based on a February 2022 survey among U.S. television viewers, awareness of the newer, second-tier streaming services Peacock, Paramount+, Discovery+, Apple TV+, ESPN+, and AMC+ was relatively high across the board. Consumer familiarity with these services was much lower, with less than half of consumers expressing familiarity with most of the platforms. Peacock was the only streaming service which was familiar to slightly over half of U.S. television viewers.
Consumer awareness and familiarity with new streaming services in the United States as of February 2022
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Hub Entertainment Research. (March 17, 2022). Consumer awareness and familiarity with new streaming services in the United States as of February 2022 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1301534/consumer-awareness-and-familiarity-with-new-streaming-services-us/
Hub Entertainment Research. "Consumer awareness and familiarity with new streaming services in the United States as of February 2022." Chart. March 17, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1301534/consumer-awareness-and-familiarity-with-new-streaming-services-us/
Hub Entertainment Research. (2022). Consumer awareness and familiarity with new streaming services in the United States as of February 2022. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1301534/consumer-awareness-and-familiarity-with-new-streaming-services-us/
Hub Entertainment Research. "Consumer Awareness and Familiarity with New Streaming Services in The United States as of February 2022." Statista, Statista Inc., 17 Mar 2022, https://www.statista.com/statistics/1301534/consumer-awareness-and-familiarity-with-new-streaming-services-us/
Hub Entertainment Research, Consumer awareness and familiarity with new streaming services in the United States as of February 2022 Statista, https://www.statista.com/statistics/1301534/consumer-awareness-and-familiarity-with-new-streaming-services-us/ (last visited January 08, 2025)
Consumer awareness and familiarity with new streaming services in the United States as of February 2022 [Graph], Hub Entertainment Research, March 17, 2022. [Online]. Available: https://www.statista.com/statistics/1301534/consumer-awareness-and-familiarity-with-new-streaming-services-us/
