Leading motivations to watch shopping live streams on among Vietnamese viewers 2022

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
According to a recent survey conducted in Vietnam by Decision Lab in 2022, over half of the respondents stated that they had watched commercial live streams in order to view products before purchasing. Meanwhile, 23 percent of them did so just to pass time.

Leading motivations to watch commercial live streams among viewers in Vietnam in 2022

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Release date

April 2022

Region

Vietnam

Survey time period

March 2022

Number of respondents

793 respondents

Supplementary notes

Original question: "Why do you watch live-streams for shopping?"

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Overview

5

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Influencer marketing

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Consumer behavior

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Topics

TikTok Shop in VietnamE-commerce in VietnamInternet usage in VietnamSocial media in VietnamFMCG market in Vietnam
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