As of August 2021, mobile gamers in Brazil were overall likely to spend less money on mobile gaming apps if they saw stereotypical or clichéd representations in ads for the respective titles. People who identified as LGBTQ+ were most likely to be driven away from online games with stereotyped advertising, followed by people from diverse backgrounds. Female or and nonbinary gamers had a similar level of rejection to this type of advertising.
Mobile gamers in Brazil who are likely to spend less money on a game if they saw stereotypical or clichéd representation in mobile game ads as of August 2021
who play mobile games for at least 3-4 hours per week
Method of interview
Online survey
Supplementary notes
Original statement: "Percentage of mobile gamers in Brazil who say that if they saw stereotypical/clichéd representation in mobile game advertising they would spend less money on the game."
Mobile gamer definition: play 3+ hours gaming per week and at least some games played have human characters.
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Meta Platforms (Facebook IQ). (December 16, 2021). Mobile gamers in Brazil who are likely to spend less money on a game if they saw stereotypical or clichéd representation in mobile game ads as of August 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1301531/likelihood-less-money-stereotypical-mobile-gaming-ad-brazil/
Meta Platforms (Facebook IQ). "Mobile gamers in Brazil who are likely to spend less money on a game if they saw stereotypical or clichéd representation in mobile game ads as of August 2021." Chart. December 16, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1301531/likelihood-less-money-stereotypical-mobile-gaming-ad-brazil/
Meta Platforms (Facebook IQ). (2021). Mobile gamers in Brazil who are likely to spend less money on a game if they saw stereotypical or clichéd representation in mobile game ads as of August 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1301531/likelihood-less-money-stereotypical-mobile-gaming-ad-brazil/
Meta Platforms (Facebook IQ). "Mobile Gamers in Brazil Who Are Likely to Spend Less Money on a Game If They Saw Stereotypical or Clichéd Representation in Mobile Game Ads as of August 2021." Statista, Statista Inc., 16 Dec 2021, https://www.statista.com/statistics/1301531/likelihood-less-money-stereotypical-mobile-gaming-ad-brazil/
Meta Platforms (Facebook IQ), Mobile gamers in Brazil who are likely to spend less money on a game if they saw stereotypical or clichéd representation in mobile game ads as of August 2021 Statista, https://www.statista.com/statistics/1301531/likelihood-less-money-stereotypical-mobile-gaming-ad-brazil/ (last visited December 22, 2024)
Mobile gamers in Brazil who are likely to spend less money on a game if they saw stereotypical or clichéd representation in mobile game ads as of August 2021 [Graph], Meta Platforms (Facebook IQ), December 16, 2021. [Online]. Available: https://www.statista.com/statistics/1301531/likelihood-less-money-stereotypical-mobile-gaming-ad-brazil/
