As of August 2021, most Brazilian mobile gamers were likely to to download a gaming app if the ads for the game featured a diverse set of characters. The probability of a more diverse and inclusive ad being effective was overall the same among all groups of gamers but found even more interest among people who identified as LGBTQ+ or coming from a diverse background.
Mobile gamers in Brazil likely to download a mobile game when an ad features a diverse set of characters as of August 2021
who play mobile games for at least 3-4 hours per week
Method of interview
Online survey
Supplementary notes
Original statement: "Percentage of mobile gamers in Brazil who say that when an ad features a diverse set of characters they are likely to download the mobile game."
Mobile gamer definition: play 3+ hours gaming per week and at least some games played have human characters.
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Meta Platforms (Facebook IQ). (December 16, 2021). Mobile gamers in Brazil likely to download a mobile game when an ad features a diverse set of characters as of August 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1301505/likelihood-download-mobile-gaming-diverse-ad-brazil/
Meta Platforms (Facebook IQ). "Mobile gamers in Brazil likely to download a mobile game when an ad features a diverse set of characters as of August 2021." Chart. December 16, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1301505/likelihood-download-mobile-gaming-diverse-ad-brazil/
Meta Platforms (Facebook IQ). (2021). Mobile gamers in Brazil likely to download a mobile game when an ad features a diverse set of characters as of August 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1301505/likelihood-download-mobile-gaming-diverse-ad-brazil/
Meta Platforms (Facebook IQ). "Mobile Gamers in Brazil Likely to Download a Mobile Game When An Ad Features a Diverse Set of Characters as of August 2021." Statista, Statista Inc., 16 Dec 2021, https://www.statista.com/statistics/1301505/likelihood-download-mobile-gaming-diverse-ad-brazil/
Meta Platforms (Facebook IQ), Mobile gamers in Brazil likely to download a mobile game when an ad features a diverse set of characters as of August 2021 Statista, https://www.statista.com/statistics/1301505/likelihood-download-mobile-gaming-diverse-ad-brazil/ (last visited December 22, 2024)
Mobile gamers in Brazil likely to download a mobile game when an ad features a diverse set of characters as of August 2021 [Graph], Meta Platforms (Facebook IQ), December 16, 2021. [Online]. Available: https://www.statista.com/statistics/1301505/likelihood-download-mobile-gaming-diverse-ad-brazil/
