As of August 2021, mobile players worldwide were more likely to download or make purchases if mobile games featured more representative characters. This aspect was important among mobile players who identified as LGBTQIA+ or from diverse backgrounds in all of the researched countries especially strong among the majority of respondents from Brazil and South Korea. This preference was weaker among women in all of the countries researched while being slightly lowest for all participants from Germany.
Mobile gamers in selected countries who are more likely to download, buy or make purchases if mobile games featured more representative characters as of August 2021
who play mobile games for at least 3-4 hours per week
Method of interview
Online interview
Supplementary notes
Original statement: "percentage of mobile gamers surveyed who would be more
likely to download, buy or make purchases in the game if the game featured more characters that “represent you or people like you”."
Mobile gamer definition: play 3+ hours gaming per week and at least some games played have human characters.
Data for Diverse Gamers was not collected in Germany and South Korea. This category includes respondents who identify as Black, Native, Asian and Pacific Islander, Hispanic and Latinx, Middle Eastern, and other non-white ethnicity in the US, UK and Brazil.
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Meta Platforms (Facebook IQ). (December 16, 2021). Mobile gamers in selected countries who are more likely to download, buy or make purchases if mobile games featured more representative characters as of August 2021 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1301321/purchase-probability-diversity-mobile-gaming-worldwide/
Meta Platforms (Facebook IQ). "Mobile gamers in selected countries who are more likely to download, buy or make purchases if mobile games featured more representative characters as of August 2021." Chart. December 16, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1301321/purchase-probability-diversity-mobile-gaming-worldwide/
Meta Platforms (Facebook IQ). (2021). Mobile gamers in selected countries who are more likely to download, buy or make purchases if mobile games featured more representative characters as of August 2021. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1301321/purchase-probability-diversity-mobile-gaming-worldwide/
Meta Platforms (Facebook IQ). "Mobile Gamers in Selected Countries Who Are More Likely to Download, Buy or Make Purchases If Mobile Games Featured More Representative Characters as of August 2021." Statista, Statista Inc., 16 Dec 2021, https://www.statista.com/statistics/1301321/purchase-probability-diversity-mobile-gaming-worldwide/
Meta Platforms (Facebook IQ), Mobile gamers in selected countries who are more likely to download, buy or make purchases if mobile games featured more representative characters as of August 2021 Statista, https://www.statista.com/statistics/1301321/purchase-probability-diversity-mobile-gaming-worldwide/ (last visited November 22, 2024)
Mobile gamers in selected countries who are more likely to download, buy or make purchases if mobile games featured more representative characters as of August 2021 [Graph], Meta Platforms (Facebook IQ), December 16, 2021. [Online]. Available: https://www.statista.com/statistics/1301321/purchase-probability-diversity-mobile-gaming-worldwide/
