In 2022, most market research spending in Japan was spent by entities in the pharmaceutical manufacturing field, amounting to 16 percent of total market research spend. Other prominent fields included market research on education, and market research on non-durable consumer goods.
Share of market research spending in Japan in 2022, by client industry affiliation
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ESOMAR. (September 8, 2023). Share of market research spending in Japan in 2022, by client industry affiliation [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1301290/japan-share-market-research-spend-by-client-type/
ESOMAR. "Share of market research spending in Japan in 2022, by client industry affiliation." Chart. September 8, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1301290/japan-share-market-research-spend-by-client-type/
ESOMAR. (2023). Share of market research spending in Japan in 2022, by client industry affiliation. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1301290/japan-share-market-research-spend-by-client-type/
ESOMAR. "Share of Market Research Spending in Japan in 2022, by Client Industry Affiliation." Statista, Statista Inc., 8 Sep 2023, https://www.statista.com/statistics/1301290/japan-share-market-research-spend-by-client-type/
ESOMAR, Share of market research spending in Japan in 2022, by client industry affiliation Statista, https://www.statista.com/statistics/1301290/japan-share-market-research-spend-by-client-type/ (last visited December 22, 2024)
Share of market research spending in Japan in 2022, by client industry affiliation [Graph], ESOMAR, September 8, 2023. [Online]. Available: https://www.statista.com/statistics/1301290/japan-share-market-research-spend-by-client-type/
