In 2022, the average conversion rate for mobile apps of any category in the Google Play Store in the United States was 33 percent. Travel apps showed the highest conversion rate among the examined Android app categories with over 60 percent of conversion rate. House and home apps followed with 52.6 percent. Conversion rates identify the share of users who download a mobile app after coming in contact with its main page in the Google Play Store.
Conversion rate for mobile apps in the Google Play Store in the United States in 2022, by category
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
AppTweak. (August 11, 2022). Conversion rate for mobile apps in the Google Play Store in the United States in 2022, by category [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1301289/us-android-apps-conversion-rate-by-category/
AppTweak. "Conversion rate for mobile apps in the Google Play Store in the United States in 2022, by category." Chart. August 11, 2022. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1301289/us-android-apps-conversion-rate-by-category/
AppTweak. (2022). Conversion rate for mobile apps in the Google Play Store in the United States in 2022, by category. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1301289/us-android-apps-conversion-rate-by-category/
AppTweak. "Conversion Rate for Mobile Apps in The Google Play Store in The United States in 2022, by Category." Statista, Statista Inc., 11 Aug 2022, https://www.statista.com/statistics/1301289/us-android-apps-conversion-rate-by-category/
AppTweak, Conversion rate for mobile apps in the Google Play Store in the United States in 2022, by category Statista, https://www.statista.com/statistics/1301289/us-android-apps-conversion-rate-by-category/ (last visited November 18, 2024)
Conversion rate for mobile apps in the Google Play Store in the United States in 2022, by category [Graph], AppTweak, August 11, 2022. [Online]. Available: https://www.statista.com/statistics/1301289/us-android-apps-conversion-rate-by-category/
