Conversion rate of Android apps in the U.S. 2022, by category

Published by Laura Ceci, Dec 4, 2023
In 2022, the average conversion rate for mobile apps of any category in the Google Play Store in the United States was 33 percent. Travel apps showed the highest conversion rate among the examined Android app categories with over 60 percent of conversion rate. House and home apps followed with 52.6 percent. Conversion rates identify the share of users who download a mobile app after coming in contact with its main page in the Google Play Store.

Conversion rate for mobile apps in the Google Play Store in the United States in 2022, by category

CharacteristicConversion rate
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Showing entries 1 to 13 (21 entries in total)
Statistic: Conversion rate for mobile apps in the Google Play Store in the United States in 2022, by category

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Release date

August 2022

Region

United States

Survey time period

2022

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