In 2022, most market research spending in Japan went to ad hoc research projects, amounting to 55 percent. Spending on panel research projects was the only other research design that had a double-digit share of market research spending.
Share of market research spending in Japan in 2022, by research design
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ESOMAR. (September 8, 2023). Share of market research spending in Japan in 2022, by research design [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1301278/japan-share-market-research-spend-by-research-design/
ESOMAR. "Share of market research spending in Japan in 2022, by research design." Chart. September 8, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1301278/japan-share-market-research-spend-by-research-design/
ESOMAR. (2023). Share of market research spending in Japan in 2022, by research design. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1301278/japan-share-market-research-spend-by-research-design/
ESOMAR. "Share of Market Research Spending in Japan in 2022, by Research Design." Statista, Statista Inc., 8 Sep 2023, https://www.statista.com/statistics/1301278/japan-share-market-research-spend-by-research-design/
ESOMAR, Share of market research spending in Japan in 2022, by research design Statista, https://www.statista.com/statistics/1301278/japan-share-market-research-spend-by-research-design/ (last visited December 22, 2024)
Share of market research spending in Japan in 2022, by research design [Graph], ESOMAR, September 8, 2023. [Online]. Available: https://www.statista.com/statistics/1301278/japan-share-market-research-spend-by-research-design/
