In 2022, online or mobile quantitative research was the most common method used in market research projects in Japan, comprising 52 percent of the entire market research field. Quantitative market research comprised a larger market share than qualitative research.
Share of market research in Japan in 2022, by methodology of research
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ESOMAR. (September 8, 2023). Share of market research in Japan in 2022, by methodology of research [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1301255/japan-market-research-by-methodology/
ESOMAR. "Share of market research in Japan in 2022, by methodology of research." Chart. September 8, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1301255/japan-market-research-by-methodology/
ESOMAR. (2023). Share of market research in Japan in 2022, by methodology of research. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1301255/japan-market-research-by-methodology/
ESOMAR. "Share of Market Research in Japan in 2022, by Methodology of Research." Statista, Statista Inc., 8 Sep 2023, https://www.statista.com/statistics/1301255/japan-market-research-by-methodology/
ESOMAR, Share of market research in Japan in 2022, by methodology of research Statista, https://www.statista.com/statistics/1301255/japan-market-research-by-methodology/ (last visited December 22, 2024)
Share of market research in Japan in 2022, by methodology of research [Graph], ESOMAR, September 8, 2023. [Online]. Available: https://www.statista.com/statistics/1301255/japan-market-research-by-methodology/
