In 2022, the share of spending on quantitative research in the market research industry in Japan amounted to 72 percent. Quantitative research was preferred over qualitative research and other methods.
Share of market research spending in Japan in 2022, by type of methodology
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ESOMAR. (September 8, 2023). Share of market research spending in Japan in 2022, by type of methodology [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1301238/japan-share-market-research-spend-by-type-of-methodology/
ESOMAR. "Share of market research spending in Japan in 2022, by type of methodology." Chart. September 8, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1301238/japan-share-market-research-spend-by-type-of-methodology/
ESOMAR. (2023). Share of market research spending in Japan in 2022, by type of methodology. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1301238/japan-share-market-research-spend-by-type-of-methodology/
ESOMAR. "Share of Market Research Spending in Japan in 2022, by Type of Methodology." Statista, Statista Inc., 8 Sep 2023, https://www.statista.com/statistics/1301238/japan-share-market-research-spend-by-type-of-methodology/
ESOMAR, Share of market research spending in Japan in 2022, by type of methodology Statista, https://www.statista.com/statistics/1301238/japan-share-market-research-spend-by-type-of-methodology/ (last visited December 22, 2024)
Share of market research spending in Japan in 2022, by type of methodology [Graph], ESOMAR, September 8, 2023. [Online]. Available: https://www.statista.com/statistics/1301238/japan-share-market-research-spend-by-type-of-methodology/
