According to a recent survey conducted in Vietnam by Decision Lab in 2022, personal needs or wants were the leading driver for purchasing a product on social media among Vietnamese consumers, as stated by 61 percent of the respondents. The same survey revealed that price was the second most popular factor in consumers' purchasing decisions.
Factors that influence the purchasing decision of consumers on social commerce in Vietnam in 2022
Characteristic
Share of respondents
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Decision Lab. (April 5, 2022). Factors that influence the purchasing decision of consumers on social commerce in Vietnam in 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1301236/vietnam-drivers-for-purchases-on-social-commerce/
Decision Lab. "Factors that influence the purchasing decision of consumers on social commerce in Vietnam in 2022." Chart. April 5, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1301236/vietnam-drivers-for-purchases-on-social-commerce/
Decision Lab. (2022). Factors that influence the purchasing decision of consumers on social commerce in Vietnam in 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1301236/vietnam-drivers-for-purchases-on-social-commerce/
Decision Lab. "Factors That Influence The Purchasing Decision of Consumers on Social Commerce in Vietnam in 2022." Statista, Statista Inc., 5 Apr 2022, https://www.statista.com/statistics/1301236/vietnam-drivers-for-purchases-on-social-commerce/
Decision Lab, Factors that influence the purchasing decision of consumers on social commerce in Vietnam in 2022 Statista, https://www.statista.com/statistics/1301236/vietnam-drivers-for-purchases-on-social-commerce/ (last visited August 24, 2024)
Factors that influence the purchasing decision of consumers on social commerce in Vietnam in 2022 [Graph], Decision Lab, April 5, 2022. [Online]. Available: https://www.statista.com/statistics/1301236/vietnam-drivers-for-purchases-on-social-commerce/