According to a 2024 survey, U.S. consumer awareness of the major video streaming services was high - the consumer awareness levels of Netflix amounted to 100 percent, while Amazon Prime Video and Hulu recorded a 99-percent-awareness. By contrast, consumer understanding with each of these services was quite divergent. While 88 percent of U.S. consumers expressed confidence with Netflix's streaming platform, just 72 percent indicated understanding with Hulu's brand identity.
Consumer awareness and understanding of selected video streaming services in the United States as of February 2024
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Hub Entertainment Research. (March 27, 2024). Consumer awareness and understanding of selected video streaming services in the United States as of February 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1301234/consumer-awareness-and-familiarity-with-streaming-services-us/
Hub Entertainment Research. "Consumer awareness and understanding of selected video streaming services in the United States as of February 2024." Chart. March 27, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1301234/consumer-awareness-and-familiarity-with-streaming-services-us/
Hub Entertainment Research. (2024). Consumer awareness and understanding of selected video streaming services in the United States as of February 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1301234/consumer-awareness-and-familiarity-with-streaming-services-us/
Hub Entertainment Research. "Consumer Awareness and Understanding of Selected Video Streaming Services in The United States as of February 2024." Statista, Statista Inc., 27 Mar 2024, https://www.statista.com/statistics/1301234/consumer-awareness-and-familiarity-with-streaming-services-us/
Hub Entertainment Research, Consumer awareness and understanding of selected video streaming services in the United States as of February 2024 Statista, https://www.statista.com/statistics/1301234/consumer-awareness-and-familiarity-with-streaming-services-us/ (last visited December 21, 2024)
Consumer awareness and understanding of selected video streaming services in the United States as of February 2024 [Graph], Hub Entertainment Research, March 27, 2024. [Online]. Available: https://www.statista.com/statistics/1301234/consumer-awareness-and-familiarity-with-streaming-services-us/
